Every photo your phone or camera takes can carry hidden data: the exact GPS coordinates where it was shot, the device and its serial number, the date and time, and more. Here is how to strip all of it — for free, without uploading your photo anywhere.
Clean a photo now →The metadata block is called EXIF (with related IPTC and XMP data). On a photo straight from a phone it commonly includes:
| Field | What it reveals |
|---|---|
| GPS coordinates | The precise spot the photo was taken — sometimes your home. |
| Date & time | When it was taken, down to the second and time zone. |
| Device & serial | Camera or phone model, and a serial number that links all your photos. |
| Software | Whether the image was edited, and with what. |
For JPEG, the cleaning is lossless: only the metadata segments are dropped, the actual pixels are untouched, so quality is identical. The output is a normal JPEG you can share anywhere.
Most large platforms (Instagram, Facebook, X) remove EXIF when you upload — but many channels do not: photos sent by email, messaging apps as a file, AirDrop, cloud links, or posted to smaller sites often keep the full GPS data. If in doubt, strip it yourself first.
No. ExifTrace reads and cleans your photo entirely in your browser. The image is never uploaded to a server. That is the whole point — you shouldn't have to send a private photo to a stranger's server just to remove its location.
Yes — drop a folder or a .zip and clean them in a batch, then download them together.
Reading works for JPEG, PNG, TIFF, WebP and HEIC. Lossless cleaning is available for JPEG.
Yes. Reading and cleaning metadata in the browser is free. A paid API exists only for developers who want to automate it.